Will Snap Camera Save Shapchat?
Snapchat just launched an augmented reality software for Windows and MacOS. Snap Camera will apply Snapchat-like filters to video streaming and calling services.
Snap Camera will be compatible with YouTube, Google Hangouts, Skype and many others. And the release will also support other browser-based apps like Facebook Live. In the app, Snapchat has included a Lens Explorer, which allows users to preview effects and star their favorites for easy access.
Perhaps most notably, Twitch streamers can trigger different augmented reality masks with hotkeys. No joke, considering that Wired has valued Twitch as a potential 20 billion dollar opportunity within the Amazon empire.
Between gaming and Esports, Snap Camera will allow internet Twitch personalities to augment the experience for their viewers.
This is Snap's 3rd platform play, following SnapKit (its equivalent of Facebook Connect) and Lens Studio (Snapchat’s tool to create AR experiences) earlier in 2018. One of the hidden goals in Snapchat’s latest release is to get developers and creators to make their own effects.
And with more than 250,000 Community Lenses submitted through Snapchat’s Studio since December, they’ve captured over 1 billion views. Snap’s head of Augmented Reality believes a desktop version has the potential to win creator attention. And with creator attention comes sponsorship revenue.
If Snap can help streamers make money through sponsored filters, the Snap Camera could grow SNAP’s audience and counteract a falling stock price. But this strategy has yet to be truly validated in the market.
All in all, it’s far too early to make a trade based on Snap Camera’s profitability. But So Profit can keep you updated >> Learn More