This Startup May Hold The Key to Augmented Reality

This Startup May Hold The Key to Augmented Reality

We’ve seen some outstanding augmented reality tech take off in the last few years. Pokémon Go, Snapchat Filters, and Inkhunter, to name a few...

But the companies in the ring have ignored some very basic issues for mixed and augmented reality.

One of those big problems is spatial recall.

After you “place” an object in three-dimensional space, you need to be able to recall that object later.

Let’s say you want to make an augmented reality version of Dungeons and Dragons. You, as the developer, would need a way to store the location and orientation of a treasure chest. If the player decided to take a break, or their phone died, that treasure chest would need to be there later.

The other big problem is multi-user consistency—making sure that all users can see the same objects in the same orientation.

If you were building a multiplayer version of Dungeons and Dragons, all players need to see the treasure chest.

A company has released a potential solution to these two major problems. And they recently raised a $2.1 million seed round led by Khosla Ventures

Jido Maps, a Y Combinator success, may be able to deliver the groundwork for a multiplayer augmented reality experience.

They offer a way for developers to build apps that “stick” to the real world.

An explanation from Jido Maps.

An explanation from Jido Maps.

Their lightweight API can store the location of shapes in three-dimensional space so that multiple users can see them. And multiple people can come back to the shapes later.

The use-cases for the Jido Maps API are nearly limitless. One company is already using their framework to make augmented reality laser tag.

Game studio Happy Giant is building QuasAR. And they’re using Jido Maps to do it.

Where many AR companies are focusing on point clouds, Jido is focusing on the structure of a space—and understanding which objects are static (like walls and statues). The developers say this will make the platform more effective. Even when there are people moving around, Jido can ignore them by focusing on static fixtures.

As for the company's potential profitability, it is difficult to say right now. Jido Maps appears to have the first-mover advantage. And they are bringing a major solution to the table. So it seems possible their API could become a mainstay in augmented reality.

Jido offers a “Save Button” for AR

But the path to profitability is unclear right now. The obvious path is to charge developers for using their tool. The better option might be indirect monetization—Jido could let developers build valuable apps with their API and leverage that ecosystem down the road.

Either way, they have a framework that could radically improve the experience of multiplayer gaming, business conferencing, and virtual graffiti. They are addressing two of the biggest problems in augmented reality. And it looks like they are succeeding.

We can keep you updated on Jido Maps and their potential profitability >> Learn More

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