Spatial Captures $8.3M with Augmented Reality
Spatial recently launched a video campaign that blew tech enthusiasts away. The silicon valley startup revealed a brand new way to collaborate in Augmented Reality. By generating realistic avatars of your meeting attendees, the application promises an immersive “face-to-face” simulation, Jedi Council style.
A way for users to turn any room into an infinite workplace. And work together as if they were in the same room together.
It’s no wonder the startup has secured $8.3M in funding at such an early stage. More and more companies are adopting remote workforces, and the KEY drawback for this style of work is the lack of face-to-face communication. It’s vital for members of a team to be able to convey their thoughts quickly and easily.
Spatial is negating the key drawback of remote work. And as the trend towards remote work continues in the coming years, demand for tools that can replace in-person communication will likely increase. The ability for employees to visualize and share their ideas in this augmented space will no doubt support a boost in remote productivity.
Megan Rose Dickey from TechCrunch puts it well—“While many companies are focused on games and entertainment, Spatial is looking at how everyday people can use AR for everyday work purposes.”
And indeed, history has shown that weeding out business inefficiencies is a strong way for a new technology to take hold. If a technology can net a business money, there are good odds the business will adopt it.
With recent buzz from Product Hunt and other news outlets, Spatial’s site traffic sits around 34.8K visits per month— and that number is growing fast.
Speaking of media outlets, one feature many of them have overlooked is Spatial’s cross-platform functionality. They promise the ability to host AR meetings across MANY devices—from HoloLens, MagicLeap, VR, PC—and even smartphones.
Even with the excitement, the CEO is trying to be transparent with the platform’s strengths and weaknesses: “we took great pains to film the video in real time with people actually in Spatial and using the features. You can see some of the imperfections shine through."
Sure, the graphics may not be perfect, but Spatial may be able to find a profitable market fit, regardless.
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