Augmented Reality vs Virtual
So, you are interested in investing in the future of “simulated” realities. But maybe you are not sure which tech is which. Augmented reality vs virtual reality vs mixed reality? If that’s the case, read this article. Here, we cover the difference between three of the most widely anticipated technologies of the decade. If you want to profit on this industry >> Start Here.
What is Virtual Reality (VR)?
Virtual reality replaces your whole view with a simulation. In the simplest language: VR aims to make you feel like you are immersed in another world and completely removes your true view of the world.
VR is what you can expect to get from setups like Google Cardboard, HTC Vive, the Oculus Rift, or PlayStation VR.
You put on the headset and look at a screen that blocks the outside world. Typically, the headset tracks your heads movements and reflects those movements on the display.
Past tracking the orientation and rotation of your head, many VR devices also make other interactions possible with controllers.
That being said, our team found that Virtual Reality (VR) is often used as an umbrella term to loosely describe all immersive experiences. That is, anything created using purely real-world content, virtual content, or a hybrid of real-world and virtual. Although recently, a new term called “Extended Reality” is being used to be the all-encompassing umbrella term.
Within the bucket of VR, there are two types of content to be aware of.
360° video and images make use of recorded real-world content. These are the futuristic, 360-degree, equivalent of movies and photographs. Your computer needs significantly less processing power to play a movie than it needs to play a video game. The same thing applies to virtual reality content.
Computer Generated Virtual Reality (CG VR) is when your immersive experience is generated by a computer. CG VR can be pre-rendered or rendered in real time (which is where heavy computing power becomes necessary). CG VR also includes content that is a blend of 360° video and computer-generated graphics.
What is Augmented Reality (AR)?
Augmented reality (AR) is any sort of system that overlays information on your view of the world. Another way of saying it: when your surroundings are augmented by computer-generated content. This can be visual, auditory, etc.
Examples? Pokemon Go. Snapchat Filters. Google Glass. The speedometer on your phone. Even the verbal directions from your GPS!
Right now, AR is more likely to be used in day-to-day life.
If you’re using an augmented reality headset, they typically put additional data in your field of vision.That being said, they do not need to do this in a way that makes them mimic real world objects.
And that is where our next category comes in….
What is Mixed Reality (MR)?
Simply put: Mixed reality supplements the real world with virtual objects that look like they are placed within that world.
Many news outlets and tech companies use “augmented reality” and “mixed reality” interchangeably. That is, experiences under the umbrella of mixed reality are still often called augmented reality.
Our take away? Mixed reality is a type of augmented reality. A subcategory. Mixed tries to seamlessly integrate augmented data with your perception of the real world. For example: making it look like there is a treasure chest in the center of your bedroom, when there isn’t really one.
Microsoft’s HoloLens, Magic Leap and the Meta 2 are the main devices tackling this type of experience. It is worth noting, this type of technology will likely be the hardest to create. But could very well generate the greatest profits.
Augmented reality and mixed reality are often used as synonyms. But make no mistake, there is a difference. They will both certainly have different horizons for their minimum viable products and profitability.